Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Now for a Long Term Response to the Budget

Tony Abbott's first Budget has been well and truly analysed in recent days. Accordingly, I do not propose to discuss here the horrors of the Budget and it's impact on those least able to cope with its deep cuts to benefits and services. My concern, as a political campaigner, is to focus on how those opposed to this government can better combine and maintain an ongoing campaign right up to the next election in 2016.

History tells us that Prime Ministers can recover from the [...]

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The Coalition whinging about ICAC is nothing new

This article originally appeared in The Guardian.

It had to happen. After last week's controversy which led to the resignation of Barry O'Farrell, we started hearing complaints and calls from the Coalition for the corruption watchdog's powers to be reduced. This is not new: it happened very early in Icac's life.

Back in 1990 and in its [...]

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Barry O'Farrell's Recurring Memory Loss

The excuses are already being trotted out for Barry O'Farrell following his resignation for misleading ICAC about an expensive gift from a businessman under investigation for corruption.

Before everyone starts buying the "poor old Barry, he did the honourable thing" line, let's look at what actually happened and why his memory loss defence just doesn't stack up.

It is now accepted by O'Farrell that in 2011 he actually received a $3000 bottle of wine from Nick [...]

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Its Time For Labor To Revisit Its Relationship With Unions

Bill Shorten has made a commendable start in opening up the debate on the relationship between the Labor Party and unions. However, the proposed changes don't come anywhere near to breaking the grip that certain secretaries of affiliated unions have on the decision making processes in the ALP.

The case for historic and fundamental changes to the structure of the Labor Party is overwhelming - in part because the declining influence of unions in the workplace is in inverse [...]

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