Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Why Labor should let Joe Hockey's budget through

In voting down the harshest aspects of the budget to avoid a catastrophe, Labor politicians are potentially denying themselves the chance to win back office in just three years

Despite the horrors an unpopular budget and a hung Senate have created for the Abbott government, I can't help but think that over the longer term, the Labor opposition is letting its opponents off the hook. By voting down some of the more unpopular measures in the budget, like the $7 Medicare [...]

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Why Turnbull Scored Lunch With Clive Palmer: the Hottest Date in Canberra

Canberra isn't so much a city as a giant microscope where everything every leading politician does is minutely examined. Accordingly, the same leading politicians carefully think through everything they do in public. So when Malcolm Turnbull asked Clive Palmer, the hottest date in town, out to lunch at a Chinese restaurant both men had to know that it would at least spark a brush-fire. As it turned out, Turnbull's over the top response to Andrew Bolt's opinion piece on Monday ( › more

Now for a Long Term Response to the Budget

Tony Abbott's first Budget has been well and truly analysed in recent days. Accordingly, I do not propose to discuss here the horrors of the Budget and it's impact on those least able to cope with its deep cuts to benefits and services. My concern, as a political campaigner, is to focus on how those opposed to this government can better combine and maintain an ongoing campaign right up to the next election in 2016.

History tells us that Prime Ministers can recover from the [...]

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