Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

As Coalition Sniffs Victory Internal Support for a Paid Parental Leave Diminishes

Back in 1996 the incoming Howard/Costello Government abandoned a significant part of its package of election promises claiming there was a multibillion dollar hole in the nation's finances.

I have a nasty feeling that something similar is being planned for the post-election period should the Coalition win. Who better to undertake such an audit than Peter Costello - an economic dry who gave us the concept of "core and non-core" promises and performed a similar review for the [...]

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A visit to Europe puts things in perspective

This article was originally posted on The Drum.

Last week I attended a conference in Copenhagen of progressive political parties from North America and Europe.

The main point I took away from it was the remarkable contrast between the economies of Australia and the northern hemisphere, and what that means for social harmony.

The two-day conference was dominated by discussions of [...]

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Julia Gillard: bureaucratic language plus polly-slogans ends in a failure to connect

My blog back in February about the dearth of great political speeches in Australia struck a chord with former ABC correspondent, David Hardaker. David began his professional career as a speechwriter in NSW and then Canberra in the early 80s before crossing into journalism.  He has penned a guest blog  in which he analyses the style of PM, Julia Gillard, and zeroes in on [...]

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On Election Day It's Not Just the Politicians' Careers that Crash,Their Cars Do Too

Election days are always tense occasions - there is so much riding on the outcome. But it’s not just the election result that can be disastrous - politicians are more likely to have car accidents on polling day. To my knowledge a disproportionate number of car accidents - some of them very serious - have occurred on polling day.

On NSW election day 1988 for instance, Wal Murray, the Leader of the NSW Nationals was being driven through his electorate of Moree in the [...]

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