Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Tony Abbott's survival an exquisite dilemma for Bill Shorten

Originally published in the Sydney Morning Herald

February 10, 2015 - 1:31AM Bruce Hawker


The more things change, the more they stay the same. After three years of unstable Labor leadership in government, the Coalition finds itself in precisely the same position with a wounded Prime Minister forced to fight the enemies within and [...]

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Half-hearted Coalition measures rewarded with drop in polls

Bruce Hawker

January 5, 2015 - 12:15AM

This article originally appeared in the Sydney Morning Herald

Scraping barnacles off the hull of a vessel makes it go faster but voters don't want Tony Abbott to speed up: they want him to change course.

Recent polls are particularly bad news for Tony [...]

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Letter from… Sydney

Bruce Hawker  |  5 November 2014
 

As backbench pressure mounts on David Cameron to either strike some sort of deal with Nigel Farage or co-opt his policies, it is time to ask: what is the prime minister’s campaign director, Lynton Crosby, planning?


The answer might be found by looking at [...]

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Why Labor should let Joe Hockey's budget through

In voting down the harshest aspects of the budget to avoid a catastrophe, Labor politicians are potentially denying themselves the chance to win back office in just three years

Despite the horrors an unpopular budget and a hung Senate have created for the Abbott government, I can't help but think that over the longer term, the Labor opposition is letting its opponents off the hook. By voting down some of the more unpopular measures in the budget, like the $7 Medicare [...]

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