Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Cameron Plays the Howard Card

As soon as I heard that British Prime Minister, David Cameron, had made a speech proposing a referendum on Britain’s membership of the European Union, I was reminded of John Howard’s 2001 campaign against Labor where he adopted a hard line on refugees at a time when his Government was floundering in the polls. Howard’s attack started with his decision to turn back the “Tampa”, a ship which had rescued refugees from waters to our north. Howard’s actions were in direct response to [...]

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Lessons for Labor

Modern, democratic political parties in Europe and North America, like the Labour Party in the UK and Canada’s New Democratic Party, involve party members directly in the election of party leaders. In Canada, at least, this approach is working with the NDP increasing its membership and winning seats in the Canadian legislature. Political leadership is central to the success of a political party but the enduring strength of a party comes from the involvement and ideas of members and [...]

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