Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Burning Qantas in order to save it?

On Saturday afternoon, without any warning, tens of thousands of international and domestic Qantas passengers had their travel plans turned upside down. In Australia and at international terminals around the world, thousands of shocked, angry, inconvenienced and bewildered passengers were stranded.

Departure gates were filled with expectant travellers who were turned away. Already boarded aircraft were emptied. Some passengers were found accommodation. But on the whole, most [...]

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