Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

The 2001 Northern Territory Election

For Labor the 2001 Northern Territory election was always going to be an “It’s Time” campaign. The Territory Legislative Assembly was created in 1974, and it achieved self-government in 1978, but in the following 26 years Labor hadn’t come close to winning. In fact, in the first election in 1974 Labor failed to win one seat.

By 2001 though, things were definitely looking better for the Labor Party. While it still only held seven of the 25 seats in the unicameral [...]

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