Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Cameron Plays the Howard Card

As soon as I heard that British Prime Minister, David Cameron, had made a speech proposing a referendum on Britain’s membership of the European Union, I was reminded of John Howard’s 2001 campaign against Labor where he adopted a hard line on refugees at a time when his Government was floundering in the polls. Howard’s attack started with his decision to turn back the “Tampa”, a ship which had rescued refugees from waters to our north. Howard’s actions were in direct response to [...]

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