Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

Tony Abbott's survival an exquisite dilemma for Bill Shorten

Originally published in the Sydney Morning Herald

February 10, 2015 - 1:31AM Bruce Hawker


The more things change, the more they stay the same. After three years of unstable Labor leadership in government, the Coalition finds itself in precisely the same position with a wounded Prime Minister forced to fight the enemies within and [...]

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Half-hearted Coalition measures rewarded with drop in polls

Bruce Hawker

January 5, 2015 - 12:15AM

This article originally appeared in the Sydney Morning Herald

Scraping barnacles off the hull of a vessel makes it go faster but voters don't want Tony Abbott to speed up: they want him to change course.

Recent polls are particularly bad news for Tony [...]

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Why Labor should let Joe Hockey's budget through

In voting down the harshest aspects of the budget to avoid a catastrophe, Labor politicians are potentially denying themselves the chance to win back office in just three years

Despite the horrors an unpopular budget and a hung Senate have created for the Abbott government, I can't help but think that over the longer term, the Labor opposition is letting its opponents off the hook. By voting down some of the more unpopular measures in the budget, like the $7 Medicare [...]

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Barry O'Farrell's Recurring Memory Loss

The excuses are already being trotted out for Barry O'Farrell following his resignation for misleading ICAC about an expensive gift from a businessman under investigation for corruption.

Before everyone starts buying the "poor old Barry, he did the honourable thing" line, let's look at what actually happened and why his memory loss defence just doesn't stack up.

It is now accepted by O'Farrell that in 2011 he actually received a $3000 bottle of wine from Nick [...]

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Its Time For Labor To Revisit Its Relationship With Unions

Bill Shorten has made a commendable start in opening up the debate on the relationship between the Labor Party and unions. However, the proposed changes don't come anywhere near to breaking the grip that certain secretaries of affiliated unions have on the decision making processes in the ALP.

The case for historic and fundamental changes to the structure of the Labor Party is overwhelming - in part because the declining influence of unions in the workplace is in inverse [...]

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Abbott Government Slides Between Libertarian And Plain Old Conservative.

This piece was also posted in The Drum

Last week was a damaging one for Tony Abbott. Two events - his bungled attempt to retreat from our legal commitment to preventing certain racist utterances and his surprise announcement that imperial honours will be returned - could both damage him in the eyes of middle Australia over the longer term. They also demonstrate [...]

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The Rudd Rebellion is out today

Dear Subscriber,

My book, The Rudd Rebellion: The Campaign to Save Labor, is now available to buy.

To thank you for your ongoing support, Melbourne University Press would like to offer you a special 20% discount on either the print or ebook edition if you order directly from MUP.

Click here to buy the book, and [...]

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A Leadership Ballot for Labor Leader is Critically Important if the Party is to Grow

It is critically important to the future of the Australian Labor Party that there is a rank and file vote for the next Leader. If the Party is to grow it must broaden its base. The best way of doing that is to give branch members a say in who their next Parliamentary Leader will be.

The reforms that Kevin Rudd introduced in July this year create two electoral colleges within the Labor Party to elect the Parliamentary Leader. 50% of the vote will come from [...]

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Compulsory electoral funding steers politics away from the people

This article originally appeared on the Drum.

Now that the dust is settling on the ill-fated Electoral Funding Bill, I will set out my reasons for opposing an expansion of public funding of political parties.

Surely the best test of whether a political party is connecting with the public is its ability to increase its membership and raise its campaign funds from people who support the aims of that [...]

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