Bruce Hawker is a leading campaign manager with 30 years experience advising leaders in business and politics. As MD of Campaigns & Communications, Bruce manages crises and plans and executes communications campaigns.

1999 Victorian State Election

Jeff Kennett's seven year old Liberal Government looked to be in no trouble going into the 1999 Victorian State election.

At the beginning of the campaign opinion polls had the Liberals ahead by 51 to 35%. It also held 58 of the 88 seats in the Victorian Parliament.

Labor had been decimated at the elections in 1992 and despite some massive Budget cuts over several years, Kennett looked set for a comfortable third term as Premier.

Labor's defeat [...]

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Posted in ALP Political advertising | Leave a comment

Election ads from the vault

With Bob Carr again in the news as the new Senator for NSW and Australia's Foreign Minister I thought it would be interesting to look at some of his 1991 NSW election ads.

In this campaign Carr took Labor from its bad defeat in 1988 to almost winning back government in just three years.

I was his Chief of Staff at the time and the campaign focussed on a strong public impression that the Greiner Liberal Government had been responsible for mismanaging the NSW [...]

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Posted in Australian Labor Party NSW Political advertising | 5 Comments

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